Holidays to Apulia

This narrow coastal region along Italy’s boot is finally getting the kick-start it deserves. Long overshadowed by big hitters like the Amalfi Coast and Lake Como, Puglia paints a postcard-perfect picture of southern Italy, with whitewashed villages, sparkling beaches and all the fresh bread and pasta you can handle. Get ready for the Italian getaway of your dreams on a holiday to Puglia.

Top destinations in Apulia

Bari

You’ll find heaps of charm in the southern port city of Bari, where cobblestone streets lead to bustling squares, medieval ruins and ornate cathedrals.

Brindisi

Tucked in the heel of Italy’s boot, the seaside town of Brindisi has a 2,000-year legacy. Explore its Roman port and Baroque churches, then sit down for the seafood feast of your life.

Apulia: fast facts

LanguageItalian
CurrencyEuro (€)
Time zoneBari - UTC+1 (CET) and UTC+2 (CEST)
High seasonJune – September
Low seasonNovember – March

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Italian National Tourist Board
Italian National Tourist Board

FAQs about Apulia holidays

For coastal views and endless beach days, base yourself in the Gargano Peninsula or Polignano a Mare. For local history, incredible street food and fascinating architecture, pick Bari, Lecce or Otranto. Can’t settle on one location? Take a Puglian road trip and zip between dazzling beaches to Baroque cities in no time.
Spend at least a week in Puglia to fully settle into its relaxed pace. This gives you time to visit Bari and Lecce, explore the coast and drive through the Itria Valley. For a deeper dive into the region, add a few days to visit Gargano National Park and the Tremiti Islands.
The best time to visit Puglia is just before or after its busiest months of July and August. You can enjoy mild weather in late spring and early autumn without the crowds. Autumn is also a great time to tour the region’s farms and enjoy local produce, as the olive harvest is around November.
Puglia is very safe for visitors, but be mindful of petty crimes like pickpocketing. Keep your belongings secure when out, and avoid leaving valuables in your car, as break-ins and thefts can happen. If you go out at night, avoid leaving drinks unattended or accepting drinks from strangers.
Italian is Puglia’s official language. While some English is spoken in tourist areas, learning a few basic Italian phrases will help you connect with the locals. Greet people with ‘buongiorno’ (good morning) or ‘buonasera’ (good evening). Use ‘per favore’ for please and ‘grazie’ for thank you.
You’ll use the euro (€) in Puglia. You can usually get by with a debit or credit card in the big cities, but it’s worth carrying cash when visiting rural spots. ATMs are known locally as ‘Bancomat’. Note that some ATMs limit withdrawals to €250 at a time.