Shelf Discovery
The Food Trend
Culinary tourism is swapping restaurant reservations for supermarket safaris
To “eat like a local” now means heading to the snack aisle. From Tokyo vending machines and 7-Eleven Slurpees to Iceland’s geothermal baked bread, gastro-tourism is changing.
How people travel for food is now part cultural deep dive, part budget hack, offering a unique glimpse into local life that’s affordable and authentic.
Almost 3 out of 4 Singapore travellers always or often visit local supermarkets abroad.
Regional favourites right in the neighbourhoods they’re exploring
“Travellers today are seeking local flavours that are authentic to the places they visit, and stores like 7-Eleven are essential stops with more than 13,000 stores in the U.S. and Canada. By tailoring food and beverage offerings to fit local preferences, 7-Eleven offers travellers a convenient and affordable way to experience regional favourites right in the neighbourhoods they’re exploring.”
7-Eleven Inc.
Travellers hit local supermarkets to discover:
Traveller Tina Pik of @hangrybynature shares a few must-try supermarket snacks.
Views of grocery shopping conversations in travel subreddits are up 78% YoY.1
Travellers love exploring supermarkets on holiday because:
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It’s the best way to understand local culture and palate
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It’s a great way to save cost
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It helps them feel like a local
- Reddit Internal powered by Community Intelligence, Global, June 2024 to June 2025 vs June 2023 to June 2024. ↩︎